![]() But multiple formats and resources can also make people believe you’re giving them more than they paid for. Videos, workbooks, physical products, and templates are often included to make sure students with different learning styles can learn effectively. Including multiple assets in your course also increases the value, allowing you to price your course higher. ![]() When pricing your course, think about the time your students will save by not having to figure things out on their own. Learning the hard way is inefficient and leads to a lot of mistakes, false starts, and lost resources. One of the factors affecting the value of your course is how much time your students will save by learning from you. Ask yourself, “How will my audience benefit from this online course?” We’ll discuss this in more detail further on in this article, but remember, your audience is looking for relief from some pain point. When marketing your course, you’re selling an outcome, not a product. The expected impact on your audience’s lives If you price that same course at $200, your break even point is only 5 sales, and your conversion rate only has to be 2.5 percent. You’ll need a 10 percent conversion rate, or 20 sales, just to break even. Let’s say you spend $1,000 on ads and get 200 leads for a $50 course. Marketing a low-priced course may cost you as much as marketing a higher-priced course. The cost to market the courseĭon’t forget to account for marketing costs when pricing your course. You’re sharing information that’s unique to you and your experience. What would you charge a client for that much of your time?ĭid you have to pay for special training or get a degree? How many years did it take you to develop the knowledge or skill you’re now sharing in your course? Remember, you're not trading dollars for hours.How much time did it take to develop the course? How many hours did you spend recording lessons, making worksheets, and creating resources for the course? Now ask yourself two questions. ![]() Your time and expertise are more important than hard costs when it comes to determining the price of your online course. Let’s look at a few of the most important factors you need to consider when deciding on the right price for your online course. In this article we’ll examine the biggest factors that affect pricing and offer 6 tips for coming up with the best price for your online course.
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